UM and 7-Eleven teamed up for a campaign that delivers the world’s longest yeaaaaaaah. The “Big Yeah Deal” campaign streamlines and amplifies two longstanding 7-Eleven promotions, “‘Save at Sev” and “Everyday Great Value.” Under the new “Big Yeah Deal” campaign, customers at 7-Eleven can expect deals on various snacks, combos and delivery items, updated seasonally. The hero video of the campaign is inspired by the moment a customer discovers an unexpected and great price on something they love, letting out a celebratory seven-minute-and-eleven-second “yeaaaaaaaaaaah.” UM Canada led the media buy for the campaign, which includes social, Twitch, the Uber app and OOH.
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