Four Lions. One Unforgettable Campaign. “Kyle F*cking Connor” for KFC Canada, developed by Courage with media by UM, took home a gold and three silvers at this year’s Cannes Lion Awards.
The campaign taps into Winnipeg’s hockey culture by finding common ground between what Jets fans rally around and what is distinctly KFC. It builds on the fan-given nickname for the Winnipeg Jets star forward – “Kyle F*cking Connor” – whose initials happen to match those of the fast-food chain.
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