UM brought home a total of six Effie Canada awards, including a grand prix, gold, silver, and bronze for work on BMO “NXT LVL”, one bronze for McCain “Make It A Fry Day” and a bronze for BMO “Rainbow Deposits.” These wins are a testament to UM’s unwavering commitment to drive innovation and business impact.

The Effie Canada Awards honour the most effective marketing in the country, recognizing the top media campaigns that drove business results over the past year.

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