Jeenal Patel, VP, Strategy, UM, has been selected as a judge for the 2025 MMA SMARTIES North America. The SMARTIES Awards recognize outstanding innovation and creativity resulting in significant business impact. Jeenal will be joining a panel of esteemed senior brand marketers and advertising agency executives. New categories added to the SMARTIES Awards roster this year highlight AI Marketing including Best Use of AI-Powered Audience Engagement, Innovative Use of AI in Advertising, and AI-Driven Creative Excellence.
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