The habit of calling an Uber, rather than a Lyft, is costing consumers up to $177 annually, according to economists. To help interrupt this behaviour, Lyft has launched a new campaign highlighting the app’s promise to save riders money.
UM is supporting the hero film with a robust media strategy that includes media placements across cinema, airports, cultural venues and stadiums, along with online video and connected TV placements across Netflix, Amazon and YouTube; audio on iHeartRadio and SiriusXM; social channels including Meta, TikTok, Pinterest and Reddit; and a large-scale OOH/DOOH campaign.