UM and Boston Pizza bring back the wildly successful “High Tea for Dads” experience for Father’s Day. Last year’s inaugural campaign delivered remarkable results—a 10.2% year-over-year sales increase during the Father’s Day period, 75 million earned impressions, and 274 media stories nationwide. The cheeky activation reimagines traditional high tea with pub favourites and beer poured from teapots, appealing to Boston Pizza’s core audience. Due to overwhelming demand, participating locations will double to 56 restaurants across Canada. The campaign was supported by earned media, influencer partnerships, and on owned social channels.
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