UM is helping BMO on its annual adventure during Bye Bye 2025 – an annual New Year’s Eve Quebec comedy special broadcast by Ici Radio-Canada Télé.
This year’s spot featured the BMO help desk that comes to the rescue of Santa Claus, helping him travel from the North Pole and into Quebec living rooms when his sleigh breaks down. The spot highlighted BMO’s commitment to the Quebec market and its culture and highlights the brand’s commitment to stepping into unusual situations to make people’s lives easier.
UM boosted BMO’s visibility throughout the holiday season, rolling out the campaign across billboards, branches, online, and social media.
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