Thrive partnered with Nestlé to launch Nescafé’s latest sustainability campaign to educate consumers on how its coffee is grown, made and packaged. To highlight its recent sustainability efforts, Nescafé has built a coffee table out of coffee.

The table was created from just over 37 pounds of reused Nescafé coffee grounds, bonded together with sustainable soy-based resin and compressed into moulds and hardened. Nestlé’s sustainability targets are some of the most ambitious in the industry: to reach global net zero carbon emissions by 2050, with a 50% reduction by 2030 over a 2018 baseline.  

Thrive planned and executed the media buying for this digitally-led campaign which includes online videos on YouTube, Facebook, and Instagram.

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