Richard Fofana, EVP, Strategy, UM, shares his thoughts on the evolution and future of strategic planning in Canada in a podcast episode from Account Planning Group of Canada (APG Canada).
The episode is part of a 10-part series titled “APG Canada at 10,” hosted by strategy guru Michelle Lee, founder of strategic consultancy agency, Uncommon Sense. Michelle sits down with new industry legends each week to discuss everything from working with creatives and overcoming imposter syndrome, to staying curious, winning pitches, and so much more. Click here to listen to the series on Spotify.