UM, the full-service marketing and media agency network of IPG Mediabrands, is pleased to announce it was among a select group of firms invited by Forrester Research, Inc. to participate in The Forrester Wave™: Global Media Agencies, Q3 2018 study. In this first-time evaluation of global media agencies, UM was cited as a leader and
Category: Business Development
UM has been named the media agency of record for online travel provider Expedia.ca. Elizabeth Dorrance, Expedia’s media director for the Americas, said in a statement that the company was looking for “an agency that was passionate about what we do.” She said on top of vision and strategy, UM provided a “cultural spark” that