Congratulations to the UM teams from around the world who took home prizes at the Festival of North America awards yesterday.

Best of 2017 for Content (includes all five Festival of Media shows)
WINNER – The Late Shift for Transport for NSW (UM Sydney)

Best Branded Content
WINNER – “Her Story is Our Story – The Laws of Gilead” for Hulu (UM LA)

Best Use of Content
WINNER – “Share a Coke and a Song” for Coca-Cola (UM NY)

Best Use of Data & Insight Award
WINNER – “Aveeno Masterbrand Cross-Category Conversion” for Aveeno (J3 NY)

Best Use of Digital Platforms
WINNER – “White Hats Wanted” for U.S. Army (UM NY)

Best Use of Real-time Marketing
WINNER – “Budweiser: Light Up the Nation” for AB InBev (UM Canada & Anomaly)

The Creative Use of Media Award
WINNER – “Budweiser: Light Up the Nation” (UM Canada & Anomaly)

Shazam Audience Award
WINNER – “Her Story is Our Story – The Laws of Gilead” for Hulu (UM LA)

Best Event, Experiential or Sponsorship Campaign
HIGHLY COMMENDED – “Budweiser Goal-Synced Arena” for AB InBev/Budweiser (UM Canada)

Best Use of Traditional or Ambient Media
HIGHLY COMMENDED – “Budweiser Goal-Synced OOH Activation” (UM Canada & Anomaly)

Entertainment, Media & Sport
HIGHLY COMMENDED – “Her Story is Our Story – The Laws of Gilead” for Hulu (UM LA)