The WARC Media Awards are an international competition with 300+ entrants vying for a coveted place on the podium with only four categories in total. Congratulations to UM and the Hershey team on another fantastic win for Oh Henry! 4:25 that took home Gold for “Most Effective Channel Integration.” The campaign was also the only one to pick up a “POE Special Award” (demonstrating a strategy that successfully linked paid, owned, and earned media).