The Festival of Media Global Shortlists were released Thursday and UM earned 27 – up from 20 shortlists in 2017. Work from 10 different UM offices was recognized for their excellence by being named to the shortlist in their respective categories.
Most significantly – UM has been shortlisted and recognized for our diversity and inclusion efforts in the first annual Special Inclusion Award!
Check out the full list of shortlists below.
Best Branded Content In Digital Channels
2018 Goals: Global Holiday Campaign – Spotify – UM New York
Every Touch Is One Step Forward – Johnson & Johnson – J3 MENA
Best Branded Content In Traditional Channels
I’m Just Trying To Watch The Game: Spiderman Homecoming – Sony Pictures – UM Los Angeles
Best Influencer Campaign
In Romania, Winter Is NOT Coming – KFC – UM Romania
Romania’s Next Big Blogger – Coca-Cola – UM Romania
Best Use Of Geo-Location
Reactine Pollen Alert – Johnson & Johnson – UM Canada
Best Use Of Mobile
Coca-Cola No Sugar – Coca-Cola – UM Sydney
Shake It Up, You’re In Charge – Coca-Cola – UM Sydney
Best Use Of Programmatic
What Matters Most – AeroMexico – UM Mexico
The Ultimate Data Machine – BMW – UM New York
Best Engagement Strategy
2018 Goals: Global Holiday Campaign – Spotify – UM New York
Build Australia – LEGO – UM Sydney
Best Event, Experiential Or Sponsorship Campaign
Budweiser Goal-Synced Arena – ABInBev – UM Canada
Coca-Cola Festival Bracelet – Coca-Cola – UM Romania
Romania’s Next Big Vlogger – Coca-Cola – UM Romania
Best Launch Campaign
Build Australia – LEGO – UM Sydney
Her Story Is Our Story: The Laws Of Gliead – Hulu – UM Los Angeles
Best Local Execution Of A Global Brand
Build Australia – LEGO – UM Sydney
Best Use Of Digital Platforms
Oh Henry! Oh Canada! – Hershey – UM Canada
Best Use Of Real-Time Marketing
REAL News, REAL Trust, REAL Time – The Economist – UM London
ROMBOT – Kandia Dulce – UM Romania
Best Use Of Traditional Or Ambient Media
Coca-Cola’s Festival Bracelet – Coca-Cola – UM Romania
Collaboration Award
2018 Goals: Global Holiday Campaign – Spotify – UM New York
Creative Use Of Media Award
Coke Loves Local – Coca-Cola – UM Serbia
Rani Super Orange – Coca-Cola – UM MENA
Best Ad/Tech Mar/Tech Platform
The Addressable Content Engine – ACE/UM Studios – UM New York
The Inclusion Award
UM NEW YORK
