Levi's 501: The Greatest Story Ever Worn

UM’s campaign for Levi’s 150th birthday futureproofed the brand with Gen Z Canadians by taking them on a story-telling journey that celebrated individuality, authenticity, and the power of personal narratives, leveraging compelling voices and platforms that resonated with them. Results surpassed expectations, +172% page views, +84% TikTok engagement, and 4x planned impressions!