BMO L’Échange Québec / Jersey Swap
In a city where the only sport that people seem to care about is hockey, UM helped BMO rejuvenate the fan base for the Montreal Impact Soccer club by launching BMO L’Échange Québec. Leveraging the power of innovative broadcaster partnerships, we celebrated BMO’s massive Jersey Swap that turned soccer fans’ old jerseys into greatly needed soccer nets for the community. The campaign drove huge lifts in brand favourability and consideration for BMO.