OH Henry! Feeding Frenzy
OH Henry! faced a fierce battle not only within the chocolate bar category, but also within the larger snacking foods category, trying to win a greater ‘share of snacking’ in convenience/gas stores. To fuel the OH Henry! frenzy and help futureproof brand growth, UM’s revolutionary, real-time media strategy tapped into the science of hunger and impulse, ensuring our message reached consumers at the precise moment of their hunger cravings. In addition to TV and cinema, our omni-channel campaign uniquely harnessed digital platforms, mobile apps, social media, bold retail partnerships, and a unique, real-time, media-driven contest to drive outstanding share and sales growth. Video Credit: FCB