Immortalizing the Patio with Boston Pizza NFTs

In a brilliant, category-first campaign, Boston Pizza and UM unlocked the power of NFTs to capture the attention of our fickle, future-forward, tech-savvy audience and reinvigorate fans. We did this by harnessing the power of tech culture in a tongue-in-cheek way, while celebrating and immortalizing iconic restaurant patio moments through digital tokens. Not only did our revolutionary media solution futureproof the brand and patio by confronting the 'cold weather jitters' as summer wrapped up, but it drove incremental visits, generated thousands of fresh followers, and produced engagement levels so high that the activation had to be shut down after only two days!