Bringing Better To Life
Tylenol® Curing Headaches with AI-Powered Product Placement
Consumers want compelling and entertaining content – not intrusive ads. To boost audience attention and impact for Tylenol®, UM combined pioneering AI technology and a unique creative partnership to bring to life a groundbreaking media first: AI-powered, virtual product placement across broadcast and streamed TV. Tylenol® virtually inserted their product, logo, and creative directly and seamlessly into the storyline of the country’s #1 TV medical drama, Transplant, to create an extraordinary national first. This game-changing innovation, in partnership with Bell Media and Mirriad, allowed Tylenol® to connect with audiences in a relevant way, without getting in the way of the content they loved.