Better to Life
Venom Augmented Reality Launch
Activating the Power of the Fan
In a David vs. Goliath showdown, Sony Pictures’ Venom was facing down the threat of established, superhero film franchises, competing for box office dominance. UM worked with Sony Pictures to successfully release anti-hero film Venom by launching a customized, leading-edge AR activation, amplified through social. UM used the Facebook AR camera function to give fans the chance to become the character Venom themselves, helping the film achieve the biggest Canadian October weekend box office of all time.