See What Care Can Do
Despite the pandemic’s negative impact on donations country-wide, Sinai Health wanted Canadians to know about the unique and important work they did and invite them to learn more. Collaborating with agency partners UM and Huge, Sinai Health’s first-ever advertising campaign combined emotionally driven, documentary-style storytelling with a powerful data and content distribution strategy to deliver phenomenal impact. The unique stories of featured patients and physicians drove engagement through short and long form content, with precision-targeted online video maximizing the impact of every precious investment dollar. The campaign was an outstanding success, eclipsing awareness, affinity and donation targets, significantly boosting Sinai Health’s donor base and laying the foundation for long term support