Reese the Movie: A Movie about Reese

Leveraging the highly unique sensory eating ritual around REESE, we brought to life an audacious media idea: introducing ‘REESE The Movie: A Movie About REESE... An ASMR Experience’. We brought this revolutionary, integrated campaign to life via ASMR influencers, online, broadcast and through an innovative partnership with streaming upstart CRAVE TV. The campaign propelled REESE into the spotlight and into a contemporary new era, driving huge lifts in brand affinity and search volume.