Better to Life

Reactine Pollen Alerts Integrated Program

For allergy sufferers, when allergies strike, nothing else matters except getting relief and getting it fast. UM created the Reactine Pollen Alerts program using a sophisticated data algorithm that imported real-time pollen tracking data and delivered one-to-one, responsive messaging at scale during peak allergy season. Through laser focused media partnerships, we reached sufferers with custom messaging in specific solution-seeking moments, making Reactine the top of mind brand for allergy-suffering hand-raisers – and nose-blowers – everywhere.