Bringing Better To Life

Reactine Data-Driven Pollen Alerts Program

For allergy sufferers, when allergies strike, nothing else matters except getting relief and getting it fast. UM created the Reactine Pollen Alerts program using a sophisticated data algorithm that imported real-time pollen tracking data and delivered one-to-one, responsive messaging at scale during peak allergy season. Through laser focused media partnerships, we reached sufferers with custom messaging in specific solution-seeking moments, making Reactine the top of mind brand for allergy-suffering hand-raisers – and nose-blowers – everywhere.