BMO Bills Paid on Time
BMO launched the eclipse rise Visa Card with an innovative campaign targeting Gen Z’s financial challenges. Partnering with viral music sensation, bbno$, BMO and UM created “Bills Paid On Time,” a catchy track doubling as a financial reminder. The campaign exceeded expectations, driving +129% sign-ups in month one, 30MM TikTok views, and 9x benchmark engagement. By meeting Gen Z where they are — with authentic, culturally-driven content — UM was able to establish BMO as a relatable brand offering practical solutions for building better financial habits. Our Full Colour campaign not only delivered strong business results, but also positioned BMO as a supportive partner in Gen Z’s financial journey. Video Credit: FCB