Lyle Lyle Crocodile – Harnessing the Power of Performance

How do you ensure box office success of a film that is deemed to flop even before its release? Sony Pictures had to launch a family film, 'Lyle Lyle Crocodile' at a time when the allure of theatres was fading for family audiences post pandemic. Without a glamourous star cast or superhero to attract audiences, UM was able to successfully usher in the triumphant comeback of the big screen theatre experience by harnessing the power of performance through an innovative, integrated media plan. The film became #1 Family Film on the opening weekend, breaking box office records and performance benchmarks.