Better to Life

Sobeys Global First Grocery Video Flyer

Sobeys faced a monumental challenge: flyers were a critical sales driver, yet most Canadians don’t even look at them. UM improved on the one-size-fits-all flyer by building the world’s first grocery video flyer on Facebook. This new form of data-driven media made the consumer the hero by customizing content that reflected their life and streamlined decision-making. This tailor-made campaign was not just an innovative category first, but also a huge business success, exceeding Sobeys engagement and sales targets.