Better to Life

Reese’s Pieces Peanut Extraterrestrial Media

To launch Reese’s Pieces Peanut, we disrupted category convention and captured the imaginations of Canadians through our ‘Extraterrestrial’ media strategy including space travel, multidimensional realities and warp-speed sales. In a series of Canadian media firsts, we engaged consumers in immersive, mind-bending media experiences, including infinity mirror elevators, 3-D superboards and outer space out-of-home, resulting in astronomical sales.