The Naked Collective, a startup based out of Ireland, announced Wednesday the Canadian launch of Mude – a line of vegan-friendly healthy drinks – which will be fully supported with a media buy meant to zero in on where the new entrant might be able to find a foothold.

In Canada, out of the gate the company will be investing more in geographic and interest-based targeting, with buying focused on OOH and digital, handled by UM.

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